Case
Study: To plan or not to plan?
Often we are
asked, why do you need to have a strategic plan? Here is an example
of two businesses – one who has a plan and one that does not.
One small-business owner spent eight years planning his new business,
a small cafe in a rural community. He designed the business, scouted
the location and launched when the time was right. He ended up
opening four other locations throughout the state over the next
several years. He is very successful and is having the time of
his life. He planned, followed the plan and got what he wanted.
On the other
hand, another small-business owner was a highly respected landscaper.
He really enjoyed his work. He thought it would be good to grow
his business. When he started, he had just one team — himself
and one assistant. When he finished growing, he had 12 teams —
24 employees, all doing landscaping. Unfortunately, he came to
two conclusions: First, after paying all his employees, he wasn't
making any more money than when he started. Second, he was spending
all his time doing paperwork. What he loved most about his business
was being outdoors. He undid everything he built and went back
to being a landscaper with one assistant.
The bottom line:
Be intentional about your life and your business. Write a plan,
follow it and you won't just keep your business running, you'll
be on the way to the life and business of your dreams. A strategic
plan isn't for everyone, but it increases the chances that you'll
get what you want instead of letting your business take you where
it will. |